Brave – the Chromium-based privacy and openness-focused web browser company acquired “Tailcat” last year. It used to be a European open-source search engine, and now that it’s been rebranded as Brave Search, the team behind it is trying to tackle Google Search to deliver a more user-centric experience than the giant. of technology.
the the idea was to build a service from scratch that would return search results for individuals without the targeted advertising or malicious algorithms often offered by companies. You can find out all about the team’s ambitions in their academic document.
Now, Brave Browser itself has made the decision to remove Google Search as the default search for finding information instead of Brave Search, well, that’s a brave move. The CEO says the default search engine set to his will dramatically increase adoption rates for those who use his browser. Additionally, the Web Discovery project has also been introduced, which allows users to share specific data with the company without compromising their privacy. Essentially, this data would be anonymous and devoid of clear identifiers. It’s also completely optional.
I tried Brave Search, and its proposition comes at a cost. I found it much less useful for auto-complete, correcting searches, and finding relevant information than Google. I guess it will take time for the company to fix these issues. For example, I wanted to try a delicious Korean hotteok, which is a pancake often filled with nuts, brown sugar, and/or syrup, but forgot how to spell it because I’m an uneducated pig. Google would have caught that and fixed it for me, but with Brave I had to know the exact spelling, and anything less conjured up anything other than food.
As Google continues to face intense court scrutiny for its advertising practices, other competitors like Brave are sure to spring up in an attempt to serve users. Apple itself is said to be working on its own search engine to rival Google’s, but whether or not any of them will have the power remains to be seen.
Google has been at the forefront of information technology for decades, even going far beyond forwarding links and implementing artificial intelligence and machine learning to better understand the relationship between humans. and computers. I need to do more research on Brave, but if a rival hopes to take on Google, they’ll have to do a lot better than just return little blue links like Google did a decade ago.