HBO Max’s scary movie lineup just overtakes Paramount+ for the most requested streaming service as Halloween approaches
As October approaches, the peak time of the year for horror content, it looks like a close confrontation between HBO Max and Paramount+ to be the platform with the catalog of horror films the more requested. HBO Max leads the ranking of US video-on-demand (SVOD) streaming services in terms of total horror movie demand on the platform, but demand for the total horror movie catalog on Paramount+ was lower by less than 5% at HBO Max. — according to data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social media, among other engagements.
Last month, HBO Max had the highest share of demand for its total catalog of movies, so it’s no surprise to see it top the charts in the horror genre as well. However, Paramount+’s close second place finish was an improvement over its overall relative position last month and shows what a particular strength the horror genre is for the platform.
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