Old Catalogs Show Glory Days Before Bankruptcy Protection

Photo by Craig Hlavaty

Toys ‘R’ Us has been a constant in the lives of kids and parents since the 80s, but now the beloved toy store is about to undergo some major changes.

The toy giant is saddled with $5 billion in debt and intense competition from online retailers like Amazon. It’s now filling out for bankruptcy protection with just months before the holiday shopping season starts kicking into high gear.

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The company says its locations will remain open during this process, which should satisfy longtime fans of the brand. The goal is to serve customers as they always have.

There was a time when the store was something of a kid’s paradise, filled with the coolest toys in one place. These days, toy stores seem to be going out of fashion, as big stores like Target and Walmart are expanding toy sections to take advantage of a captive audience.

A user of the Archive.org website scanned in a 1987 flyer from the holiday season that year, filled with toys that would make millennials swoon for their bygone childhood.

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Who knew these cute Teddy Ruxpin dolls were only $40? That’s probably why our parents didn’t like us trying to take a bath.

The beauty of the balloon is on the cover of the catalog, a Nintendo entertainment system complete with Rob the robot, two games, two controllers and that famous zapper gun, all for $140.

Click through the slideshow above to see the hottest toys from 1987…