SAN FRANCISCO, November 15, 2021 /PRNewswire/ — Today, leatherette (formerly Kenshoo) – a leading business intelligence and advertising platform – has been named the leading provider of search engine marketing and social media marketing in Digital commerce 360it is Top Suppliers to Top 1000 Retailers report. This is the company’s eighth consecutive victory in this category.
“Over the past year, retailers have experienced both volatility and opportunity. Most have relied heavily on their e-commerce businesses and invested in digital customer engagement. While some retailers were more prepared than others to capitalize immediately online, Skai’s expertise, rooted in intelligent demand stimulation through online channels, has enabled success at all levels of digital evolution,” says Nich Weinheimer, GM Strategy and Retail at Skai. “Our comprehensive business intelligence, omnichannel campaign automation and advanced reporting, planning and measurement solutions have proven particularly and increasingly valuable in this new digital native era for retail. intent to maintain rapid innovation and continue to help top retailers connect the data and marketing world, both online and offline,” says Weinheimer.
A lot has changed when it comes to paid search and paid social advertising since Skai first appeared at the top of these vendor rankings in 2014. omnichannel marketing intelligence took center stage in 2021, and new business models, such as e-commerce. and Direct-to-Consumer (D2C) have become primary showcases for brand-consumer interaction. With Kenshoo’s renaming as Skai following its acquisition of Signals Analytics, the company was poised to deliver capabilities that help retailers leverage vast amounts of internal and external data to fuel growth through AI-enabled consumer and market intelligence, improve ROI, capitalize on emerging ad trends, optimize campaigns, and ultimately maintain independence from Walled Gardens.
With Skai’s independent paid search and paid social solutions, advertisers can build effective connected commerce strategies to reach and engage customers across all channels. Skai has not only built award-winning omnichannel campaign capabilities, but a complementary planning and measurement solution that allows advertisers to determine the value of every marketing effort without relying on third-party cookies. Impact Navigator, Skai’s solution for permanent incrementality test, provides a new approach to assess performance and incremental impact much faster and easier than the traditional method. Additionally, Skai is constantly creating and developing new innovations in data intelligence and actionable insights to enable retailers to better understand, connect with their customers, and drive powerful growth.
the Digital Commerce 360 The Best Solution Providers ranking offers a roadmap for retailers to find the e-commerce technologies and services most valued by the Top 1000 merchants. Vendor rankings are based on the number of customers in the 2021 edition of Digital Commerce 360 Top 1000. The report ranks the top 10 providers used by Digital Commerce 360 Top 1000 retailers in 24 categories, and Skai, formerly Kenshoo, led the way as the vendor with the most Top 1000 customers in the search engine marketing and social media marketing categories.
For more information on Skai, visit www.skai.io.
Skai is a business and marketing intelligence platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market results. Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media enablement, test and measurement, enabling product, information and marketing teams to plan with accuracy of strategies and benefit from connected omnichannel launches. Skai merges the legacy capabilities of Kenshoo and Signals Analytics and for over a decade an impressive list of global brands including Procter & Gamble, PepsiCo, Estée Lauder, Nestlé, Johnson & Johnson, Mars and others have made it confidence. With its expanded product suite, Skai unifies data and helps businesses better understand their consumers in real time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For more information, visit www.skai.io.
About 360 Digital Commerce Research
Over the past two decades, 360° Digital Commerce Research has become a global leader in e-commerce research and data, helping a wide range of businesses better understand the industry. Each year, our experienced researchers collect hundreds of metrics from thousands of B2B retail and e-commerce businesses around the world and provide access to raw data including online sales, web traffic, rates converter, AOV and key technology partners. Most notably, our Top 1000 Database, a ranking of top North American online retailers based on web sales. We also publish our data analysis in numerous annual reports on hot e-commerce topics such as marketplaces, omnichannel, apparel, platforms, web design and many more. Additionally, our robust bespoke research department is proficient at creating custom projects, including in-depth reports, proprietary surveys, raw data mining and more, to help top retailers, consultants, financial analysts and vendors technology to achieve their goals.