Brand new and factory reset android devices in the UK and Europe will now allow users to replace the default Google search option with one of several others, including the option block chain-based, privacy-centric Presearch search engine.
Presearch says its private, decentralized search engine has more than 2.3 million registered users and 1 million searches per day, which it says represents an increase of more than 300% since January 2021.
“With Android running on about four-fifths of the smart phones including hundreds of millions in Europe, we see this as a huge victory in scaling up decentralized services and blockchain and driving mass adoption,” said Colin Pape, Founder of Presearch.
Presearch is a decentralized search engine that uses geographically dispersed nodes to process search queries. In return, Presearch offers node operators rewards via Ethereumbased on PRE tokens.
The decision to allow Android users to choose their default search engine follows a 2018 decision by the European Commission to impose a fine of 4.3 billion euros on Google for abusing Android to increase its market share in search engines.
As a result, Google earlier this year announced that it would increase the number of search engines on its default settings page.
Starting September 1, 2021, Android devices will list the five most popular eligible search engines in each European Union country, in random order, at the top of the Android selection screen. These will be tracked by up to seven additional search engines below.
Pape believes the move could help Presearch potentially gain millions of new users, which he considers one of the biggest wins for any project in the crypto space.