Apple may launch its own search engine

Apple is famous for venturing into new projects that are radically transforming the market and reshaping the customer experience.

One of the most controversial (but unconfirmed) projects is a new search engine platform that could have the potential to alter market dynamics and challenge Google’s dominance.

Here’s what we know about Apple’s potential new venture.

Why would Apple be interested in launching a search engine?

Currently, Google is the top search engine market with a market share of 86.6% for 2020, the company generated $181 billion in revenue. The majority of search engine revenue is accrued through The advertisementand that’s a big reason for other tech giants like Apple to try to enter the market and seek similar growth opportunities.

Google is a default search engine for Apple’s Safari across all of its platforms linking the two companies in a partnership that often means the two have legal non-compete obligations, particularly where concerns about policy and practices are raised.

Google has recently been embroiled in legal issues over allegations by the US Department of Justice that the company favors its own services over more specialized competitors in search results. It’s the kind of attention any brand prefers to avoid, however, and could potentially be a reason for Apple’s attempt to distance itself from Google, by creating its own search engine service.

Apple versus Google

iOS15 | New Safari Tags

To maintain its position as Apple’s default search engine on Safari, Google has invested significant sums – apparently up to $12 billion per year, and this investment was well worth it since Apple’s Safari is currently the most popular mobile browser in the United States with a 54% market sharefollowed by Chrome, owned by Google. If Apple decides to go ahead with creating a search engine that will rival their service, Google will be in a tough spot. Apple will also be hit by a loss of Google’s investment.

On the other hand, Apple’s unparalleled popularity among users gives experts the confidence to say that an Apple-developed search engine could be a game-changer, firmly establishing the smartphone giant as an influential competitor to Google.

For SEO companies that will create the need for new search engine optimization strategies and approaches ensuring a good Apple ranking. The difference between Apple and Google being that the former will focus on website optimization practices to rank high in Apple’s search results.

Search enhancements

iOS15 | New Safari

Hearsay is of course not enough to conclude that Apple is looking to develop its own search platform. Nevertheless, the company has been busy with projects that indicate such intentions:

Apple is hiring research engineers

Apple’s hiring of John Giannandrea, the former head of Google search, is reason for pundits to comment on the company’s perceived intention to create its own search engine.

Giannadrea joined the Apple team in 2018 and has since led the brand’s machine learning and AI strategy. As a member of the leadership team, his work focuses on products such as Core ML for iOS app developers and a dedicated AI chip which is under development.

Additionally, Apple has listed more than 150 positions for its Siri team, which is another indication that the company is gearing up for something big.

Apple’s Applebot increased exploration activities

Applebot is the giant’s web crawler for features like Siri and iOS/macOS Spotlight suggestions. Launched in 2014, the crawler was a somewhat obscure feature, but that has recently changed.

Reports, point out that Applebot activity has increased significantly lately and the crawler has started to appear on the web pages of several companies, indicating that Apple is likely preparing for a major event.

Latest Applebot Support Updates

In July 2020, Apple released information about the latest updates to its web crawler. Changes posted to Applebot support page started a discussion about their similarity to the details that Google provides to webmasters and SEOs.

Here are some of the factors Applebot now uses to rank search results:

  • Web page design
  • Number and quality of backlinks
  • Cumulative user engagement
  • Relevance of searches to web page content
  • User location

Apart from updating web page ranking factors, the company provided information which included – how to check Applebot traffic.

Additionally, they expanded the Applebot user agent details, including the difference between mobile and desktop versions. They also included details on how they not only crawl HTML, but also render pages.

iOS introduces the search function

iOS 14 includes a feature that helps users access search results directly through Spotlight Search, designed as a single destination to find and launch apps, contacts, and files.

The most relevant search results appear at the top of the search interface with suggestions provided when users start typing.

Unlike previous versions, where queries were opened in Safari and displayed as results in Google, on iOS14 search results are displayed directly on Spotlight search, completely bypassing Google.

Privacy first

iPhone 12 Pro | Safari Privacy Report

Apple’s search engine will probably be more personalized data hub, deeper integration with the operating system, and being completely private.

This would benefit users as they will not only continue to rely on their data privacy, but will integrate the service with their iCloud data, providing results based on messages, photos, events, music and other personal interests. – without the need for third parties. applications and compromise their privacy.

For example, Apple currently suggests content to users based not only on what they clicked on, but also content related to the topics they spend the most time viewing or reading.