With an abundance of information available online, customers access digital content daily. While websites and social media provide platforms for engagement, creating a digital commerce catalog can also help you build brand recognition and retain customers from all over the world.
Digital catalogs provide a single point of contact with customers and provide real-time engagement with your product offerings. They allow customers to find specific products or in-stock information in seconds through item descriptions, prices, and photos. Users can also enrich their catalogs with contextual images, videos and other interactive content providing customers with more detailed product information. These catalogs help create an immersive and information-rich experience for readers.
Companies are also not limiting themselves to specific distribution markets in the digital space, helping to expand both readership and customer base. Here are three digital catalog platforms that can help you expand your brand reach.
Adobe Spark is available in Adobe Creative Cloud and allows users to explore professionally designed templates to get started or create their own catalog from scratch. The program offers a range of tools and an extensive library of professionally designed templates and assets that can help users create graphics and videos to include in their digital catalogs. Customize your design with unique font styles, layers, icons, and layouts. The pre-designed graphics can also be customized by inserting your own images, graphics and text. Instantly share your catalog design across all print and digital channels for your readers to enjoy.
The Adobe Spark editor is intuitive to use, so users can create catalogs for every season, event, product launch, and more. Adobe Spark starts at $9.99 per month.
Issuu transforms PDFs, images and text into a digital catalog using your own design or various pre-made templates. The platform allows users to add internal links to their catalog to help incorporate additional product or contact information. Embedded videos provide a better view of your product offerings, with the option to set them to autoplay when readers land on a page.
Issuu also deconstructs your designs into reusable elements, allowing users to create derivative assets for web, mobile, social media, email, and more. Select your favorite images and text and create shareable posts and animated social stories, all automatically scaled for Facebook, Instagram, Twitter and Pinterest.
Issuu offers insight into reads, impressions, average time spent and more. Issuu Basic is available for free. The starter subscription plan is available for $19.
FlippingBook allows users to create web-friendly catalogs with a smooth page flip effect that transfers seamlessly to mobile. Readers can search the text and interact with the table of contents and thumbnails for easy product navigation.
FlippingBook also allows users to weave images into the page, or turn them into pop-ups for a better visual. Add your own brand colors, videos, and links that lead to articles on your website. Customer interactions on the catalog are also trackable, making it easy to see which products are getting the most attention. FlippingBook’s starter subscription plan is available for $44.