Google’s End May Be Nigh As A Promising Search Engine Rises

Google dominates the search giant market with a monumental market share of 86.64%. So far, this has allowed the company to amass a huge amount of revenue every year through advertising. In 2020, this position earned around $146.9 billion for the Alphabet company. This week, a new search engine dubbed you.com entered public beta. The goal of this search giant is quite bold as it aims to take market share and seek revenue from the dominant firm.

You.com CEO Richard Socher made the following statement: “It’s kind of crazy that there is currently this monopolistic monolith that decides what you read, what you consume, what you buy , and you have no control over it”.

you.com wants to dethrone Google and its practices in the search engine segment

The executive and his co-founder Bryan McCann helped build the Einstein artificial intelligence platform at Salesforce. Now they want to free web search from the advertising and SEO biases of current search technology. The goal is to give users more control over how they interact with the Internet. They focus on a new interface design and a new user experience. He wants to transform the familiar single vertical list into a horizontal collection of relevant sources.

“We realized that AI needs to be plugged into a strong, new interface that will shine. We view search results as applications, as a way to help you see different dimensions of the internet and summarize each dimension for you. Every app is a slice, a dimension of the internet,” says Socher. The new interface allows users to swipe left and right to see similar content. They can swipe up and down to see different types and sources of content.

The company wants to give users the ability to customize, set different favorite sources and also emphasize privacy. With “Incognito mode”, the platform offers users the best of both worlds on the same platform. you.com wants to give users the explicit choice of convenience and privacy. They state that the platform is better than Google because they won’t share user data with anyone, nor will there be any privacy-invasive ads.

According to the CEO, without privacy-invasive ads, a tough future could be seen for them in terms of revenue. He explains that the company will try to find other ways to generate income. It will remain open and free. For now, the focus will be on growth.

“In any event, we will not sell user data or run privacy-invading ads, third-party tracking, and cookies.”

We are curious to see if you.com will succeed with this innovative approach. Moreover, we are particularly interested to see if they will offer serious competition to Google.