Is Apple about to launch its own search engine?

The rumor mill is heating up ahead of WWDC 2022, which is set to kick off on Monday June 6, with an oldie but a goodie: Apple is preparing to launch its own search engine in early 2023.

Joel Khalili for TechRadar:

The source of the rumor is a tweet (opens in a new tab) from blogger Robert Scoble, which appears at the end of a thread describing the announcements he expects from Apple over the next year.

In an exchange with TechRadar Pro, Scoble explained that the information is based partly on conversations with sources and partly on inferences. “It’s the most expensive product launch ever [sic],” he added.

Scoble told us that the search engine won’t be announced at WWDC next week, but rather in January.

Taken from MacDailyNews: First, to launch a standalone search engine, Apple would likely be giving up tens of billions of dollars a year, hoping to replace it with ad revenue (Google currently pays Apple about $18-20 billion annually so that their search engine is the default in Apple’s operating systems).

Apple has an installed base of around 1.8 billion devices (and growing) and a far greater user demographic than competing derivative operating systems (which is why Google pays Apple so much for access to people who have money and a proven willingness to spend it), which makes advertising via “Apple Search” much more valuable, so the math might work.

Additionally, governments and other entities are targeting Apple and Alphabet, of which Google is a subsidiary, and antitrust authorities are questioning the two companies’ research agreement, so Apple could work on research in the event of a dispute. emergency or even prepare to break the deal. and launch an internal search engine to anticipate any antitrust action.

There’s also the privacy aspect: Apple’s reliance on Google Search is a privacy weak point. “Apple Search” could boast and provide privacy in search to differentiate itself from Google. The open source of Apple’s search engine algorithms would also increase trust.

Before Apple Maps, many said it would be impossible to take on Google. Even with the disastrous launch of Apple Maps that should have been labeled, this canard has long since been refuted. Apple, the world’s most valuable company, could also compete with Google in search.

Removing Google’s default access to Mac, iPad, and iPhone users would have a serious impact on Google’s advertising rates.

The one thing online that needs competition the most is web search engines. Google’s search monopoly hampers and affects everything online, from publishing to privacy to politics and beyond. A single gatekeeper for finding things online is a prime example of why antitrust law exists (Microsoft’s Bing also ran with 3.08% of global search, and tiny niche engines like Yahoo, YANDEX, DuckDuckGo, etc. with about 1% or less are not competitive).

As we wrote a long time ago about the “Apple Search” idea:

If you really want to fight a thermonuclear war, fight a thermonuclear war. – MacDailyNews, May 30, 2014

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