Keeneland Catalogs 23 Horses for March Digital Sale

at 5:30 p.m. |
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Updated: March 18, 2021 at 5:31 p.m.

The Keeneland Sales Pavilion | Photo Keeneland

Keeneland has unveiled a catalog of 23 horses for its digital March sale, which will be held on Tuesday, March 23 as part of Keeneland’s digital sale ring platform. The catalog can be viewed at

Buyers are encouraged to create an account in the Digital Sales Ring prior to sale day. The Keeneland Sales Portal can be used to register or login to an existing account.

Buyers have two options for bidding on auction day. The direct auction allows auctions to take place as they happen, while the maximum bid sets the maximum price a potential buyer is willing to pay. The software will bid on behalf of the buyer as he or she outbids up to the maximum bid.

For more information on the March sale, contact Dean Rothemeyer, Kyle Wilson or Chip McGaughey.

A total of seven mixed sales are planned for 2021. They will continue in May, June, July, August, October and December.

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This story was posted in Top News and tagged Digital Sales Ring, horse sales, Keeneland, Digital March Sale, Sales Portal.