Search engine You.com wants to change the way the world searches

The new You.com search engine aims to end the era of Google dominance with increased privacy, no ads, and an innovative new design and layout.

You.com, a new search engine, wants to change the way people search for information, and they may be on to something good. The timeline and history of search engines has not always been hostile to new talent and new ideas. Today, Google dominates the industry, but Alta Vista and Yahoo topped all search engine rankings twenty years ago. Archie, World Wide Web Worm and other web link catalogs ruled before that.

Google started off as a relatively small startup, but its impressive and unique algorithm has made it one of the most popular search engines of all time. But Google’s design and layout could be phased out. And users everywhere seem to be fed up with data manipulation, privacy breaches, tracking and other Big Tech techniques.

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You.com – launched in beta for the public – aims not only to end Google’s glory days, but also to change the way billions of people use the internet every day. The search engine offers privacy, a no-ads policy, an end to paid interest modified first pages, and an end to long lists of results that require people to open multiple tabs. Plus, their innovative design and carousel-style display allows users to swipe up, left, and right instead of just down.

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Search results by swiping left and right from You.com
Photo via You.com, a screenshot of Screen Rant’s search results.

You.com CEO Richard Socher began building his dream eight years ago, but says the site is far from complete and user feedback and collaboration will give it its final shape. The company has $20 million in funding, and they say they will use it to maximize their technology, increase its reach, and attract new users. The company questions how Google understands search engines.


Today there is too much information and no one has time to read it, process it or know what to trust. A single gatekeeper controls the vast majority of the search market, dictating what you see: too many ads and a flood of search engine optimized pages.” CEO Socher said business beat. “On top of that, 65% of search queries end up without a click on another site, which means the traffic stays within the Google ecosystem.

According to StatCounter, Google accounts for 92% of all searches worldwide. Google is already facing two state antitrust lawsuits and one federal case in the United States for alleged monopoly behavior. Companies like DuckDuckGo, Brave, Ecosia, and StartPage are committed to providing better privacy, but the web search experience they offer is the same. You.com focuses on privacy and adds value with a new search model and ways users can interact with their searches. The biggest challenge they face is getting users to test their site and not get overwhelmed, bought or copied by the search engine giant. According Tech Crunchprivately better, You.com had “a few thousand users.


Next: Apple Rumored Search Engine: Everything We Know So Far

Source: You.com, business beat, Technological crunch

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