STOCKHOLM (CelebrityAccess) – Pophouse, the Swedish entertainment company run by former Universal Music Sweden boss Per Sundin, has announced its entry into the rights acquisition space by acquiring full master recordings and publishing the catalogs of electronic music stars, Swedish House Mafia. This agreement also includes the actions of their writer. Financial details were not disclosed.
The deal also includes the full masters and publishing acquisition of Axwell^Ingrosso. Additionally, Pophouse said he would form what he calls a “first of its kind” joint venture with the band members to grow and amplify the Swedish House Mafia brand worldwide.
Along with today’s acquisition news, Pophouse also revealed that it is expanding the company’s sights beyond Sweden, to the US and UK markets, and has hired the former Chairman and CEO of Capitol Music Group (CMG). steve barnet to its Investment Advisory Committee. According to a press release, Barnett has been “charged with leading the company’s targeted outreach to US and UK-based rightsholders to jointly invest in and build on the heritage of iconic entertainment brands. “. Barnett’s appointment to Pophouse comes just after he announced his retirement in December 2020, following a 50-year career in the music business, including eight years at the helm of CMG.
Pophouse was formed in 2014 by ABBA member Bjorn Ulvaeus and Founder of EQT and Chairman of the Board of EQT – Conni Jonsson as a business when the company established the ABBA museum in Stockholm.
Swedish house mafia attract nearly 19 million listeners per month on Spotify and have racked up billions of combined streams and views. The group will release their first studio album, paradise again, on April 15 via Republic Records. They recently had a hit with “Sacrifice” on The weekendthe new album of, Dawn FM. The trio will embark on their Heaven again Around the world in July.