The rumor that Apple will launch a web search engine resurfaces


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AR evangelist Robert Scoble thinks Apple will unveil a new user-centric web search engine similar to Google’s, but is waiting until January 2023 to do so.

It’s not like rumors of Apple creating a Google rival are new, but they’re not common either. Now Robert Scoble has detailed everything he thinks Apple is about to launch, from WWDC to next year, and has revived the search engine rumor mill.

Scoble offers no further details in his Twitter feed, but said Tech Radar Pro that he found this partly on conversations with sources, and partly on inferences.

Previously, Scoble said that Apple would debut its “basics this” > Apple Glass” VR at WWDC 2022 – and come with a “new iPod”.

This claim also came from Twitter, but Scoble quickly followed it up with another tweet that attempted to backtrack on all of his Apple claims.

“Consider anything I say about Apple untrustworthy,” he tweeted. “But he is informed.”

There is precedent for Apple to replace a Google service. It did just that by ditching Google Maps in favor of its own Apple Maps, although that didn’t start well.

Additionally, Apple already has a search engine that powers Siri and Spotlight. So it wouldn’t seem difficult for Apple to extend this to a comprehensive general Google-style search service.

If Apple launches this general search engine for users, it will probably lose a lot of money. Because it has already been reported that Google plans to pay Apple $15 billion during 2021 to remain the default search engine on iOS. If correct, this deal was equivalent to between 15% and 20% of Apple’s annual profits in 2020.

At the time, it was suggested that Google was paying this amount to avoid losing its default search engine status to Microsoft Bing.